HRH The Prince of Wales established Children & the Arts to transform the lives of disadvantaged children throughout the UK, by championing the power of the arts. The charity promotes early engagement with the arts, which has a positive impact on young people. Iconic Brand Agency annually enrol JMDM to design and artwork the official brochure design (including advertisements) for the charity’s flagship event – an annual Christmas Concert held at Cadogan Hall, which features a host of world-renowned performers and celebrities.