Inspired by beach holidays in tropical locations, the creators of Guava & Gold identified a gap in the beauty market for a range of luxury bath and beauty products that smell, look and feel like they were created in the tropics; all beautifully packaged and designed to appeal to a discerning target market to take on holiday or simply to rekindle holiday memories. Iconic Brand Agency commissioned JMDM to create an identity and design the packaging for the first range of products. A rollout of further products, photography, website and printed material then followed, bringing further personality to the new brand.