Allaway Acoustics is an established market-leading specialist in noise and vibration control. It operates across all sectors of the building and engineering industries and is UK based, with national coverage and 50 years of proven experience. JMDM was invited to create their new brand identity, to provide a new look and tone of voice that better reflected their positioning within a crowded sector. After presenting a range of viable options, the final route selected is a clean, contemporary proposal based on the results of our analysis of key competitor brands and audience expectations for a company of this calibre. The new identity was rolled out across a range of printed and digital material, including new web design, technical brochures, corporate stationery and signage.