UltraVision CLPL is a world class specialist in developing leading edge technology for contact lenses, using both cast-moulded and the latest in lathe cutting systems. Research and development is concentrated around the bespoke design of corrective contact lenses, including freeform surface modelling, toric lens design, WaveFront technology and contact lenses for patients with Irregular Corneas, Keratoconus or corneal trauma. Its regular creative agency, Iconic Brand, enlisted the services of JMDM to create a new brand identity and design a new website and printed promotional and technical material. Subsequent commissions also include point of sale material, glossy press advertising, physical mailers, sub-brand identity design and sub-brand websites.